O U R   S T O R Y

Founded in 2018 and based in the historic city of Lincoln, SqWears Couture was established to provide plus-size women the opportunity to look and feel fabulous at any size. The lack of luxury and designer clothing for the curvy woman in the fashion industry is apparent; SqWears Couture seeks to bridge this gap, enabling women to indulge in elaborate, truly glamorous and beautiful designs.

Specialising in two lines, the Couture Collection and the Diffusion Range bring together the finest silks from around the world creating a sensational synergy for women to convey their confidence using the means of fashion.

A unique and registered design, each SqWear is handmade with impeccable attention to detail. From striking prints to enchanting embellishments, each piece is finalised with Founder Sara Bird’s design contributions to ensure that the “square you wear” is an authentic representation of the brand’s luxury values.

image2 (2)

Meet the Founder

Sara Bird, a firm believer of inclusivity in the fashion industry and a perfectionist with a mission to provide women of all sizes the luxury that they rightfully deserve.

Sara began her SqWears Couture journey years ago, selling the garments at at-home parties where women would gather to view seasonal lines whilst enjoying styling tips on how to “sqwear it your way.” Wearing a SqWear everyday, Sara was overwhelmed by the genuine interest for the brand and its concept from her peers and as a result, launched the registered design at Pure London AW19/20.

After the success at the UK’s most anticipated fashion trade show, Sara was invited to London Fashion Week in where she styled prolific plus size influencer, Felicity Hayward for her front row appearance at RIXO’s catwalk. Exhibiting the Versace by SqWears garment, the SqWear prompted incredible interest amongst her plus size peers which in turn validated the need and desire for luxurious fashion for curvy women.


image1 (1)